To me a good design is not something that when people see it they go "whoah!!!" straight away, then forget about it in no time. It is not only about the look, because there are too many good stuff around. It's getting boring. No brain, just simply to satisfy your eyes, and that's it.
A good design should be simple, and when people see it, they will think then they will go "ahhh..." (sometimes it needs to be digested) It should be able to send the message, a sticky message that will be in their mind (or even heart) for quite a long time, or even forever.
It is true that a design has to be pretty/handsome, but it needs to be able to deliver the message at the first place, that's the main duty. Because no matter how beautiful a thing is, without the brain it is as worthless as rubbish. Beautiful rubbish.
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